Budgens strategy of driving fresh sales has had a major impact in the overall market and in many cases has out-performed the market place, according to the data from Kantar Worldpanel.
Sales figures for the last 12 weeks have revealed that total produce sales figures have increased slightly, by 0.5 per cent, year on year, reflecting the relatively static nature of the market as a whole.
However, Budgens has recorded the best growth of any retailer with an increase of 12.7 per cent. This growth has been mainly driven by impressive fruit sales, which are up by 20.9 per cent year on year.
Budgens has been running leading deals in the high street with spectacular fruit promotions over the summer including; Budgens English strawberries, 454g on sale at half price, £1.99, plus when customers purchased a punnet they also received a pot of Budgens Double Cream free. Also 250g punnets of Budgens cherries and 500g punnets of Budgens seedless grapes were on offer for just £1.
Budgens managing director Phil Smith said: “We have seen dramatic growth in our market share this summer driven by market leading deals. We have used our scale to our advantage moving swiftly to seize supply opportunities and offer unique deals on the best quality seasonal products. We know that customers are looking for value and these figures support Budgens commitment to supporting its retail partners, enabling them to deliver excellent value to shoppers.”
