Fresh potatoes are getting a TV advertising boost. The TV ad is the culmination of the first year of the Many Faces of Potatoes campaign and stars the five regional winners of a Master Spud competition, alongside celebrity chef Jean-Christophe Novelli.
Only one of the five winners will be crowned Master Spud in the three-minute commercial, which is airing eight times from 26 June on Channel 4, More 4 and The Good Food Channel over the next two weeks.
Potato Council launched its three-year Many Faces of Potatoes campaign last year with co-financing from the EU.
The competition saw hundreds of people upload recipes to www.manyfacesofpotatoes.co.uk, the best of which were chosen to compete in live regional heats and an online public vote.
A shorter version of the ad will feature three of the recipes. Both ads will also be used extensively as part of Potato Council’s digital activity to extend their reach.
