Tesco Organic is unveiling a fresh new image this spring.
The range will boast new packaging, reflecting the natural, wholesome qualities that customers seek in organic products.
Jeremy Lindley, Tesco’s head of packaging and design, said: “As well as the tree that customers expect on Tesco Organic products, we now have a blue sky and inviting green field. Organic customers love this new design because the environment is important to them.
“The packaging makes it clear that the product is organic, and states clearly what difference that makes.”
The new design will be seen on Tesco Organic’s top 50 lines by the end of March.
Tesco has stated its belief that everyone should have the option to choose organic. It stocks more than 1,200 products, grown and produced to strict organic standards and approved by an independent certification body such as the Soil Association.
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