James Truscott has joined Branston as sales and marketing director after a three-year stint with Tesco Fresh & Easy in California.
He was previously executive vice president of Wild Rocket Foods, a supplier to Tesco in the US and has worked at Unilever, RHM and Kerry Foods.
During eight years as sales and marketing director at Natures Way Foods, Truscott was key in driving aggressive business growth.
The appointment follows an internal restructure of the Branston business that has focused on support offered to key customers.
Branston managing director Graeme Beattie said Truscott’s appointment was fundamental to the evolution of the business. “We are delighted to welcome James to the Branston team. His exceptional knowledge and experience within fresh produce and retail will be a real asset to the business and further enhance the service we offer.”
He added: “The appointment will help ensure continuity in the supply of quality product, together with fresh thinking to develop and drive Branstonʼs ongoing growth.”
Truscott, once tipped to be a future leader at Tesco,said: “I am delighted to join the talented and passionate team already established at Branston. Itʼs a restlessly ambitious and dynamic business that Iʼm really excited to be part of and I look forward to the opportunities and challenges ahead.”
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