The new-look FPJ appears to have hit the mark with the industry.
The redesigned publication met with almost universal approval at a launch party held last week and attended by a cross-section of readers from throughout the fresh produce industry.
Up to 100 people attended the bash at the Orangery in Holland Park for a sneak preview of the new FPJ.
The Fresh Produce Journal has provided the industry with a weekly window on the world of fruit and vegetables for 110 years now, and the refreshed look is aimed at maintaining that tradition.
The FPJ will continue to provide the most up-to-date information on the market place, giving its readers the knowledge they need to work in what is one of the most competitive industries around.
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