Foodservice wholesale distributor 3663 is introducing a cartoon-themed information pack into schools to encourage children to eat healthily.
All the children in schools served by 3663 will be have the chance to collect stickers of Freddie Fruit, Vanessa Vegetable , Penny Potato and eight other food items mentioned in the ‘Food Family’ pack by eating healthily.
Posters of the cartoon characters will also be included in the packs, highlighting the nutritional value of each food.
3663 national accounts marketing manager Faye Reeve said: “The school meals team awards the stickers; the children wear them home; their parents see that they are participating in a healthy eating initiative. It’s a clear, strong message about the importance of a good, nutritious diet. The feedback from schools that have already received the packs has been fantastic.”
She said the packs could be used by teachers and catering staff to tie in with planned lessons or existing promotions, for example on seasonality
3663’s focus on schools follows the launch of its Positive Steps campaign last year, which has encouraged food manufacturers, farmers and growers, to work together in developing prepared foods and fresh produce that comply with a healthier diet.
3663 has introduced more than 300 new fruit and vegetable products and recipes have been redeveloped to reduce unhealthy components.
