The way the UK foodservice sector is evolving makes it a fascinating and dynamic area of the market, where food trends are set and often later replicated in the retail sphere.

As three industry experts explain on pages 18-20, to be successful in foodservice takes dedication, knowledgable people, long-term supply chain partnerships and a commitment to innovation.

One of the best modern proponents of foodservice supply is Fresh Direct, and its innovative practices helped it claim the 2011 Re:fresh overall fresh produce trader of the year award.

With this year’s Re:fresh now fast coming onto the radar, this is the time to be making your pitch for your company to be recognised as among the best in the business.

Due to popular demand, the deadline for entries for the 2012 awards has been extended to 23 March to give you more time to get your entry just right.

I would urge you all to get your entries in and take centre stage on what is the biggest evening of the year for celebrating the achievements of the fresh produce industry.

There’s a category for everyone, so head over to www.refresh.uk.com and fill out your application. This year’s big winner could be you!