A Food Standards Agency (FSA) survey that spotlights the high levels of misleading labelling prevalent in the UK food industry has been praised by the NFU.
The NFU has expressed particular concern about the misuse of the term “farmhouse” on food labels to imply a product produced on farm premises. This is particularly important to farmers who have diversified to add value to their farms by processing their own produce.
The FSA revealed that of the surveyed products that used the description “farmhouse”, 75 per cent were actually produced in industrial premises.
NFU food standard spokesman Michael Seals said: “British consumers are being mislead while farmers and rural businesses are unable to capitalise on their initiative. The NFU would urge all food manufacturers, processors and retailers to follow the FSA guidelines on best practice to stamp out erroneous labelling.”
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