Aalsmeer and FloraHolland signed a declaration of intent on October 26 to establish a new organisation on January 1, 2007.
The united operation will be called FloraHolland, while retaining the globally recognised red tulip logo of Aalsmeer. The head office will be located at Aalsmeer.
The two companies have a combined 4,600 employees, servicing 12,300 suppliers (some shared) - 6,000 of which are members of Aalsmeer - and more than 3,000 buyers.
Timo Huges, of Aalsmeer, who will be managing director of the new venture, said: “The main aims of the merger are to strengthen the market position for both suppliers and clients and make cost savings throughout the chain by increasing efficiency.”
For more details see next week’s review of Hortifair.
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