A three-year information campaign aiming to persuade producers of floriculture to invest in sustainable cultivation in Europe has officially kicked off.
The information campaign for Fair Flowers Fair Plants (FFFP) is promoting flowers grown with a low impact on the environment and good working conditions for workers.
It was launched with the support of a grant from the EU and the Horticultural Commodity Board and provides and distributes information on a variety of matters including traceability.
Products recognised by the scheme are marketed under the name Fair Flowers Fair Plants.
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