Salad brand Florette is stamping its entire range with the LEAF marque to show it has been produced to the highest environmental standards.
The logo will feature on the front and back of its best-selling Crispy and Mixed packs from 9 April before extending to the whole range by next year.
Florette managing director Neil Sanderson said quality and sustainability must go together.
“Our customers demand only the freshest and finest quality products... but it is also vital that everything we do to satisfy this demand is in balance with the environment, which is why we are so pleased to have secured the LEAF marque logo across our products.”
Sanderson said the LEAF marque provides the guarantee that Florette and its growers work together in an environmentally responsible manner.
“The Florette brand is part of the Agrial group, an agricultural co-operative formed to maintain
- LEAF works with farmers, shoppers and the food industry
and develop the relationship between people and the land, so it is no surprise that we should take such care when minimising the impact of our processes on the natural environment and the health of our fields and farms,” Sanderson said.
The whole of Florette’s grower base in Britain, France, Spain and Italy grows to LEAF marque standards, the company said.
Jeremy Boxall, LEAF’s commercial manager, said: “We are delighted to be working with Florette and its growers... Investment in the LEAF marque is a real commitment to the whole food chain, providing farmers and brands with a genuine commercial advantage in the demanding premium and assured food markets.”
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