Salad giant Florette has launched a new website with the theme of “10 years of prepared salad expertise” at its heart.
The new website is the first phase of an upgrade of Florette’s digital communications activity, which will be dovetailed with broader investment during 2010 to increase consumer awareness and brand penetration. This will include heavyweight TV, national and consumer press advertising, PR and in-store promotional activity.
Florette has updated www.florette.com with a host of new features designed to drive consumer traffic to the site, so as to develop a closer relationship with loyal customers, as well as attract new salad consumers to the brand.
Comprehensive product pages provide expert facts on salad leaf types, together with quick and easy access to all the products in the Florette range, while a recipe search engine offers inspiration, whether consumers are looking for a healthy snack, quick mid-week meal or dinner party centrepiece.
The re-modelled site also gives Florette’s foodie customers the chance to showcase and share their own salad recipes, further injecting an inspirational and engaging flavour to Florette’s online presence.
Niki Webster, Florette’s brand manager, said: “Our customers vary from the convenience-hungry to the MasterChef wannabes, but what they all have in common is the desire for the freshest and finest-quality products, and to get the best out of the contents of their shopping basket.
“The new site vibrantly communicates our salad expertise and commitment to sourcing quality salad leaves that are freshly picked from the fields delivering superior freshness 100 per cent of the time, and is packed with news, tips and offers so that we can successfully and regularly interact with consumers.”
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