Salad specialist Florette has launched a new TV ad campaign in France, scheduled to run until 21 April to promote the company’s Duo range.
Named Jean & Montmarin, the 15-second advert portrays the meeting of a man and a woman over a bag of Florette salad, with a voiceover stating, "Florette's Duo, a story of a meeting between lamb's lettuce and rocket".
According to Florette, the short reflects a number of the brand's fundamental values, including lightness, femininity and freshness, as does the tagline 'Florette - salads, freshness and fantasy', Fruitnet reported.
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