Prepared salad leaders, Florette, is re-branding its top selling mix to tap into the festive market.
Florette’s Crispy Salad is being re-badged as Christmas Crispy and encased in newly designed festive packs complete with a Yuletide scene.
The salad will also feature a special offer of 40 per cent extra free for a two-week period during December.
The number-one seller in the bagged salad category with sales 12 per cent up in value year-on-year, the salad is a mix of crunchy and sweet tastes with red radicchio, crisp frisée and soft and tender lambs lettuce.
Mark Newton, Florette managing director, said: “We have an exciting range of marketing activity built around December and Christmas, including a burst of prime-time TV ads and a variety of in-store promotions. We are confident our Christmas promotions will be a hit with consumers this year.”
