Florette has launched a £300,000 nation-wide press campaign to get 2008 off to a flying start.
The prepared salad supplier is to feature full-colour display adverts in the targeted mass-circulation Sun and Daily Mail newspapers, backed by special promotions on star lines Crispy, Mixed and Spinach salad packs. Special price offers have been put on standard packs.
The adverts, launched before New Year, will run through January and February to coincide with consumer health kicks.
Mark Newton, managing director of Florette, said: “Traditionally, ad support for salads follows the summer volume season. This year, Florette is hitting the ground running at the start of 2008, building on the successes we achieved last year, in spite of a summer with some of the wettest weather on record.
“The brand continues to achieve ever-growing momentum at present, and we have a raft of exciting promotions offering innovative opportunities for new product development and marketing in every season of the year.”
Florette is valued at £35.4 million and posted year on year growth figures of 13.1 per cent, ahead of the market, which grew at 1.5 per cent last year.
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