Top-selling salad brand Florette, the only bagged salad to star in a TV advertisement, is back on prime-time UK television during Christmas week.
The Florette TV Ad will appear nationwide from December 19-23 in a £100,000 ITV1 network daytime campaign.
A high-point of the campaign, created by the Hooper Galton Agency, is the ad's appearance in the top-viewing Coronation Street spot centre break during the week, seen by an estimated six million households.
Christmas is now an established sales peak in the Florette calendar with demand for bagged salads often exceeding even the busiest Summer season, traditionally associated with top salad sales.
Additional Christmas activity features specially designed seasonal packaging on two Florette favourites, the popular "Crispy" and "Mixed" salad recipes, complete with extra promotion-sized packs.
Florette's managing director Mark Newton: "Florette is already enjoying a 15 per cent increase year on year, as consumers demonstrate their preference for our brand and its values in the prepared salad category.
"We are the only salad brand to appear in a TV ad, and we are
confident that this timely added marketing support, and the arrival of special seasonal packs in-store will deliver an excellent Christmas for Florette."
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