Florette UK, the leading prepared salad brand, has announced record year-on-year sales, outpacing category growth.
The value of the Florette brand rose by 17.3 per cent during the company’s last financial year, well in advance of the 2.6 per cent gain for the £392 million industry.
"The figures show that Florette's brand and brand values are more important than ever," said Mark Newton, managing director of Florette. "This proves that Florette is a brand with established credentials for quality and great taste which consumers recognise and enjoy."
He added: "Florette is reaping the rewards of investment in the brand and for our development of the market. Also we have consistently introduced new product ranges which anticipate changing consumer eating patterns, such as the trend for healthy eating, and new meal occasions, for example light snacking."
Florette committed to a £2m marketing and advertising spend during the year, including TV adverts which feature the slogan: Florette - raw passion in a bag. A range of marketing and promotional initiatives took place, including the Florette Salad Week, held during the summer.
Recent product launches included Florette's Sweet Continental, specially developed to appeal to British preference for sweet-tasting salad mixes, and two new Salad Kit recipes, complete with interesting leaf combinations and sachets of luxury ingredients in pack.
No comments yet