Fresh prepared produce brand Florette is putting its creative account up for review as it looks to grow its share in salads and break into new categories. The company said in a statement that it wants “to ensure it has the right team in place to support the business’ ambitious expansion plans”.
London firm Hooper Galton handles all of Florette’s advertising creative design, including print and TV campaigns and has been invited to join the review process.
Florette UK managing director Neil Sanderson explains: “Hooper Galton has been a valuable creative partner and the team has played an important part in our success. This is why we’ve invited them to join the review process.
“As a brand, we are committed to heavyweight marketing spends with an annual budget of around £3 million, so it’s important that the creative element is second to none and this process gives us the opportunity to ensure this is the case. The next 12 months are set to be a really exciting time for Florette and we look forward to sharing this with our creative agency partners, staff and retailers.”
Agency-client relationship consultancy AAR is handling the agency review process on behalf of Florette.
No comments yet