ArenaFlowers.com, a flower delivery company based in London, has outperformed 100s of new businesses to become a regional winner in the 2007 HSBC Start-Up Stars Awards.
The national contest, now in its seventh year, is designed to seek out the most promising new businesses in the UK and recognise the entrepreneurial talents behind their creation. The awards are presented in association with the Daily Express and Sky News, and involve UK businesses that have been trading for less than three years.
Will Wynne established ArenaFlowers.com just over a year ago.
Flower delivery was, according to Wynne, a well-established but decidedly old-fashioned market, ripe for re-modelling. His business concept was an online shop selling fresh flowers, as well as wine, chocolates and other gifts. Unlike most florists, ArenaFlowers.com is supplied direct from Holland’s flower markets to a central warehouse for distribution direct to the consumer.
Launched in September last year, the business delivers high quality products of excellent value nationwide and also internationally. ArenaFlowers.com was the first UK florist to sell Fair Flowers Fair Plants (FFP) products and can promise ethical sourcing and sustainable resources, while their innovative website makes the shopping experience simple and fun.
ArenaFlowers.com is one of 10 companies from London to secure a place in the regional finals of the 2007 Start-Up Stars Awards. They will now compete with winners from four other regional heats for a place in the national finals, along with the chance to scoop the top prize of £25,000 and the sought-after title of HSBC Start-Up Star 2007.
These top 10 businesses will attend a final national judging session in London where each one will be given the opportunity to explain why their business deserves to win.
The winning business and runner-up will be revealed at a glittering gala dinner at London’s Dorchester Hotel on October 24, attended by more than 300 guests representing business, politics and the media.
During the evening the winner of the first Start-Up Stars Green Award, celebrating the start-up company demonstrating the best green credentials, will also be announced.
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