Hot on the heels of Asia Fruit Logistica, the management of next year’s Fruit Logistica event in Berlin on February 7-9 has announced strong interest from central and eastern European exhibitors.
“This is our most important trade show - beyond compare with any other event," says Denys Podkovyrov from the Ukrainian Fruit Company, an enterprise that exhibited with its own booth for the second time at Fruit Logistica in 2007. The Ukrainian Fruit Company imports fruit and a limited quantity of vegetables from around the world to the Ukraine. Last year, the company generated $127 million in sales. In Berlin, Ukrainian Fruit representatives met with existing business associates and established a number of new contacts.
And the Hungarian fresh produce industry's interest in the Berlin event continues to grow. Dalza Hungária, which was founded by the two major growers' organisations, Délkertész and Mórakert, presented its products to international trade specialists for the first time at the event this year. Nearly 1,200 growers from the traditionallystrong Komitat Csongrád agricultural region and surrounding areas are represented by the new trading company. “Our goal is to coordinate the two companies' range of export goods and sell around €10 million worth of fresh produce on export markets,” said József Rácz, Dalza co-owner and managing director of the Mórakert growers' association.
Within the framework of AgVantage, a project financed by the US Agency for International Development to support the Georgian economy, four companies from the former Soviet republic exhibited for the first time at Fruit Logistica 2007. “In the past, our agricultural products were sent to Russia,” said Davit Jughashvili from AgVantage. “Following the Russian embargo on goods from Georgia, we're looking for new markets. The EU is our main focus and Berlin is where we think we can make the most contacts.”
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