Sainsbury's is claiming to have won the race to be the first major retailer to kick off the Jersey Royal season this year.
The supermarket had the much-loved potatoes in five south-east stores from 29 February, with a milder winter on the island bringing product to shelves a month earlier than last year.
Sainsbury's is selling the first product in 500g packs, priced at £3. The retailer's potato buyer Julien Roberts said: “It’s great news that we’re able to kick start the Jersey Royal season and due to the warmer weather over the winter it’s more than four weeks earlier than last year.
“As with all Sainsbury’s products, it’s important that we only sell Jersey Royals when they’re at their best, so despite it being earlier in the year we’re sure the potatoes will taste as good as ever.”
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