Florette has repackaged its top-selling bagged salad lines for the festive season.
The prepared salad giant’s top-selling lines, Crispy and Mixed, will be decked in crisp seasonal livery throughout December and will also feature extra-value promotions.
According to Florette, the packaging, which features Christmas stars, reflects its contemporary new look, unveiled in May. In addition, the packaging highlights a 33 per cent extra free promotion, as well as the company’s commitment to “No Additives or Preservatives” in its salads.
The Crispy salad is a mix of frisee, lambs lettuce and radicchio, and Mixed offers escarole, frisee and radicchio, Florette’s best sellers. Both are sold in all of the UK’s leading multiples.
Mark Newton, md of Florette UK, said: “Crispy and Mixed are perennial favourites, and at Christmas the best just gets better.
“Undoubtedly, Florette’s TV advertising campaign plays a part in our success, as we are the only brand to advertise in the category.”
Elaine Smith, Florette’s marketing manager, added: “The fresh, colourful new packaging and Christmas promotion will guarantee standout on shelf.”
