Fenmarc has launched a new consumer-facing brand for its fresh potatoes and vegetables.
The Very Very Veg Co consists of a range of fresh vegetables, following consumer research that revealed that many shoppers are stuck in a rut when it comes to buying and preparing vegetables.
The new range features tips and tasty recipes both on pack and online, to help consumers get more excitement, enjoyment and value for money from vegetables.
The offer will include several core items included in the Everyday Favourites line to distinctive offers, such as the Easy Peasy prepared vegetables, Small and Sweet baby vegetables, as well as Organic lines and the Unearthed Treasures range, which features unique or exotic varieties.
Claire Dixon, marketing assistant for Fenmarc, told freshinfo: “This year has marked a change in direction for Fenmarc; we have celebrated our 40th anniversary, redone our corporate identity and embarked on a complete rebranding with The Very Very Veg Co.
“We are appealing straight to consumers in a way we have never done before. We also want to branch out and embrace different avenues in the market.”
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