Feel Good Drinks has unveiled new packaging for its full range of soft drinks.
Sold through 20,000 outlets across the UK, Feel Good Still & Sparkling Juice Drinks are a range of fruity soft drinks made with natural ingredients, added vitamins and no added colouring.
The independent company has designed a new range of packaging to reinforce its natural, premium and fun-loving values.
“Our drinks have been really successful and these new designs are the next natural step for our brand’s development,” said marketing director Steve Cooper. “As well as looking awesome on shelf, these new bottles clearly communicate all the good stuff that goes into our drinks - and good stuff is what we are all about.”
The fast-growing brand has recently entered the chilled juice category for the first time, with its 100% Squeezed Juice range, for which a PR campaign is already being planned. Since a successful launch for its pure juice range at the end of 2006, the company has procured nationwide distribution through Tesco, Ocado and Total garages, among other retailers.
The new packaging was launched officially at the IFE, held from 18-21 March at London’s ExCel exhibition centre.
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