Farm shops and farmers’ markets have experienced 10 years of unprecedented growth.
However, as the credit crunch bites, this year’s ‘Building Better Business’ conference from the National Farmers’ Retail and Markets’ Association (FARMA), in Newcastle-upon-Tyne on November 9-12, recognises that farm retailers must work harder than ever to ensure customers continue to “vote local” with their wallets.
The only annual conference tailored specifically for the farm direct retail sector, ‘Building Better Business’ aims to give businesses the chance to “develop their fundamental values, increase their retail and management skills, to strengthen the sector and take it forward in today’s business environment”.
The conference will consider key skills and concepts to ensure farm shops and farmers’ markets continue to be market leaders when it comes to offering fresh local food, from sustainable and environmentally responsible sources. A series of seminars and workshops led by sector experts will incorporate management tools, including marketing, benchmarking, teambuilding, and customer service, plus targeted sessions on butchery and catering.
The FARMA conference also offers the opportunity to take part in the tailor-made farm retail tours. Delegates will visit the region’s top farm shops, where the owners themselves will share their insights.
The conference also features the only sector-specific trade show in the UK. With over 60 suppliers, it is designed to help farm retailers source the products and services to help take their business to the top.
Visit www.farma.org.uk to view the conference brochure and book online.
