Fairtrade Fortnight challenges shoppers to Big Swap ahead of fruit campaign

Fairtrade Fortnight kicked off this week and is themed The Big Swap, in a push to get UK consumers to switch one of their everyday items for one carrying the Fairtrade mark. The promotional activities will encompass a range of Fairtrade products, including bananas and fresh fruit. Here, Anna Sbuttoni looks at expectations for the promotional fortnight and for the ethical movement as a whole