The Fairtrade fruit industry has hit back at claims customers will be trading down and away from ethical shopping during the recession with positive sales and a new board at AgroFair.

AgroFair is a Fairtrade fruit company which is co-owned by the farmers who grow the fruit it imports operating across Europe, supplying high-quality Fairtrade and organic Fairtrade bananas, mangoes, pineapples and citrus to supermarkets, smaller stores and caterers.

The year has started strongly for AgroFair with a new supervisory board, €2 million (£1.8 million) new share capital and positive sales commitments for the year.

After a significant re-organisation in 2008 shareholders have reemphasized their trust in the future of AgroFair by increasing the share capital enabling Agrofair to continue to be at the forefront of the Fairtrade fruit industry.

The supervisory board has been renewed and strengthened from three to five persons. The chairman, Pierre Hupperts, is supported by Wim Scholtes and Michiel Poulie, all three of whom have excellent business skills and sustainability knowledge. They are joined by Lianne Zoeteweij and Cristiano Calvi, for the producers and ethical investors respectively.

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