The UK’s largest natural and organic trade event, Natural Products Europe and Organic Products Europe once again join forces at Olympia’s Grand Hall, London on April 4 and 5.

The shows will feature more than 500 exhibitors from around the world offering visitors the opportunity to sample and experience new ranges across the growing natural health, organic and complementary healthcare sectors.

An array of products including fruit and vegetables will be launched at the shows, from smaller independent companies to well-known established organisations. Thousands of buyers will also see innovations from around the globe, with international pavilions showcasing products from New Zealand, Australia, the US, Canada, Germany, Greece and Spain amongst others.

For visitors, the show will provide an informative focal point - to see the latest products and innovations from around the world, as well as helping them anticipate new trends, and future direction of the industry.

With hundreds of experts on hand, there is a great opportunity to speak to those who are directly responsible for the soaring popularity of these products.

Among the fresh produce highlights for 2004 are:

Grove Fresh - The first organic ruby orange juice in the UK is being launched nationally by Grove Fresh, which, says the company, is the number one brand in the organic fruit juice sector - and, indeed, the UK’s only dedicated organic juice company. Their fruit juice range includes orange, ruby orange, apple, grapefruit, apple & cranberry and apple & mango. Grove Fresh can be found at Stand 2529 in the Organic Products Hall.

The Good Carb Company - Those keen to eat healthily and keep an eye on their waistline are in for a real treat as The Good Carb Food Company launches its first range of low-GI snacks, made from 100% natural ingredients. The range includes a chocolate and walnut brownie, apple and blueberry cake, pear and chocolate cake and a ‘really nutty’ fruitcake. The Good Carb Food Company can be found at stand 1872 in the Natural Products Hall.

Contact MurrayPR, tel: 01403 248 666 or email alice@murraypr.com for more details.

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