Freshfel’s Consumption Monitor 2004 has shown that intake of fresh fruit and vegetables is stagnant or even decreasing in EU member states.
The European body that brings together trade associations across the EU launched the annual report in order to bring together information from different member states in a format that allows consumption across borders to be easily be compared.
“The results of our Consumption Monitor 2004 show that there is a need today more than ever to design a coherent and efficient European promotion policy to stimulate fresh produce consumption,” said Laurence Swan, chairman of the Freshfel working group on promotion that compiled the report.
In a separate development, Freshfel is considering setting up a food-services think tank to operate under its wholesale and distribution division. The first meeting of this new group has been scheduled for spring 2005.
Copies of the 18-page Consumption Monitor 2004 are available free to Freshfel members or price e100 to non-members. It includes sections on total gross supply of fresh produce in the EU-15 including trends in production, export and import; a review of the most recent consumption surveys in selected EU-25 countries; a comparative review of consumption across Europe.
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