Creating a sense of adventure when it comes to taste is another weapon in the retail armoury to boost sales, and among those products currently at the top of the tree must be the adaptations of the humble beetroot.
While bunches are still sold loose and raw - reminiscent of farmers’ markets - the convenience range includes a variety of fresh prepared products, each with a different taste signature provided by marinades.
The latest at Tesco must also be raising a few eyebrows, as baby beets are flavoured with chocolate and mint at £1.27 for 189g. I don’t often get involved with a personal taste test in the family, but this case had to be an exception.
In the same vein, while Bramley apples have been going down the same route, it is not often that recipes are used to enhance the sales of dessert fruit. There is, however, an “inspirational” suggestion concerning the club variety Kanzi, grown by Adrian Scripps. The name actually means Hidden Treasure in Swahili, which reflects the international nature of the trade.
Waitrose has a six pack in its Limited Selection range at £2.49. The suggestion turns out to be cider baked apples with buttermilk rice pudding. Another incentive for cooks in the same store is the offer of a specially designed marmalade pot as part of the drive to sell more Sevilles at £2.49/kg.
Meanwhile, less likely sources keep turning up. Morocco, a major citrus producer, is not widely known for red grapefruit, but Aldi is offering two netted Red Star at 99p.
Similarly, while baby sweetcorn has mainly been associated with Thailand and Kenya, India has now got in on the act at Sainsbury’s, priced at £1.50 for 175g. -
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