The balloon goes up on this year's English apple season at Shakespeare’s Globe Theatre, in London, tomorrow night [Tuesday].
The great and the good of the industry will be on-hand for the celebration of the beginning of English Apples & Pears promotional efforts to support the 2006-07 campaign.
“Everything is geared towards getting a consistent message out there, which resonates throughout the season and ensures consumers keep coming back to buy more English apples,” EAP ceo Adrian Barlow told FPJ recently.
“We will be using the food-miles and local-sourcing messages to our advantage and emphasising within the industry the need to ensure that the quality of the top-fruit marketed is maintained across the season.”
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