English Apples & Pears welcomed 100 guests to its official launch of the new season at the Royal Ballet School in London last week.
CEO Adrian Barlow told diners drawn from the major retailers and wholesalers, marketing desks, growers and media that retailers should make long-term plans with producers and know the level of returns that apple-growers need.
“Those who do not will find they are unable to source sufficient product in the future,” he warned.
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