The latest move to boost fresh produce consumption comes as the business end of the football season gets underway, with the introduction of Eat in Colour United.
The industry-backed initiative has taken the lead from Premiership clubs and linked up with dieticians from the British Dietetic Association (BDA) who have worked with top teams, to formulate meal planners and recipe ideas especially for young footballers.
The project will aim to get families and children to eat more fruit and vegetables and get active, and will see the launch of its website - www.eatincolour.com/footy.
Players to watch out for on the site include manager Kevin Pea-gan, who has his work to bring out the best of the team’s raw talent, as well as Ashley Kale, Michael Onions, Robbie Cabbage and Gary Swede.
Jonathan Woodgrape and John Cherry have also made the team, along with goalkeeper Jens Lemon.
Anthony Levy, chairman of Eat in Colour, said: “Eat in Colour has taken the lead from Premiership clubs and teamed up with top BDA dieticians who have worked with Aston Villa, Birmingham City, Blackburn and Tottenham Hotspur. Together, we’ve created a downloadable match fit meal planner to give young footballers the best possible tips for getting match fit, with easy-to-follow recipes and serving suggestions ideal for parents.
“This is part of the campaign’s goal to get families, and especially children, to experience fruit and vegetables as the quick, easy and tasty way to score a healthy diet.”
BDA dietician Nicky Gilbert, who has advised star players from Nottingham Forest, Aston Villa, Tottenham Hotspur, Birmingham City and Blackburn, added: “Diet plays an extremely important role in ensuring budding Beckhams are in peak condition on match day. Fresh fruit and vegetables are an important part of every professional footballer’s diet and the Eat in Colour website has a host of easy-to-make match fit recipes ideal for the football stars of tomorrow.”
No comments yet