Wonky bread and veg boxes will include a free Eco Sponge Scourer to help promote The Seep Company and its mission to tackle plastic waste
Wonky food subscription service Earth & Wheat has teamed up with eco-friendly cleaning brand The Seep Company in a new partnership for Zero Waste Week.
To mark the occasion, samples of the company’s Eco Sponge Scourer are being delivered in 800 bread and vegetable ‘combi boxes’ from 2-6 September.
The eco sponge with scourer is made from wood pulp and loofah (the fibrous interior of a dried tropical gourd that is typically used as a sponge). It is fully compostable, unlike regular plastic sponges which release microplastics every time they are used.
Seep is on a mission to prevent one billion plastic cleaning items from ending up in landfill by 2030 and has already diverted 3.5 million items (10.1 tonnes of waste) from landfill since launch.
For its part, Earth & Wheat has so far rescued 600 tonnes of wonky or surplus food, while donating over 300,000 meals to food charities.
The delivery service was set up by entrepreneur James Eid in 2021, rescuing bread that would otherwise have been binned for failing to meet strict retail standards. The award-winning brand has since moved into other markets, including wonky and surplus vegetables.
Eid said the Earth & Wheat and The Seep Company have much in common since they are both “trying to eliminate things that hurt the planet”.
He added that it was one of several planned collaborations this year since his company is keen to promote as many other sustainable brands as possible.
#ZeroWasteWeek is an annual awareness campaign aiming to help people, businesses, organisations, schools, universities and community groups to reduce landfill waste. The goal is to preserve resources, protect the environment, and save money.
Seep founder Laura Harnett said: “Many people have switched to eco-friendly cleaning sprays and detergents but aren’t aware that the tools they use to clean are full of plastic which ends up in landfill at the end of its life. If everyone makes one small change to live more sustainably this Zero Waste Week, then it will make a huge difference.”
The Seep Company was founded by Harnett in 2020. It offers a range of eco-friendly, plastic-free cleaning solutions, including compostable bin bags, bamboo multi-purpose cleaning cloths, reusable kitchen sponge scourers, and eco rubber gloves.
