Leading breeders of cut flowers and pot plants are set to work together in Dutch Creations.
Schreurs Gerbera & Roses!, Van den Bos Flowerbulbs, Anthura Corn. Bak, Jn. Haakman & Zn. P. Kooji & Zonen BV, Könst Alstroemeria and Fides are expecting more marketing opportunities.
Harry Kloppenburg at Fides, the group’s spokesperson, said: “Every company focuses mainly on his own product group, from market research to development of new products and services.
“Our main interests lie in the exchange of market information, product and market development as well as joint promotion on a retail level.”
Dutch Creations has a broad range of products within the breeding lines, and the group will be an attractive partner throughout the supply chain, according to Kloppenburg.
The International Hortfair 2006, from October 31 to November 3, will be the first joint presentation by the group, and the booths of the individual companies will be clustered together at the event.
“Dutch Creations wants to inspire both retail and wholesale partners,” Kloppenburg added. “With our combined knowledge and creativity we can add a lot of value for the growers as well.
“At the Hortfair, this will be shown in a creative and inspiring way. For example, there will be presentations of various designers from every part of the world, including the USA, Japan and Europe.
“All companies keep their own identity within Durch Creations, so our customers and contacts will feel at home with us always.”
