Durham has become one of the first towns in the UK to have its own ‘Fairtrade Directory’. The book, launched last week, by Durham County Council, lists where people can buy Fairtrade goods in the county and highlights the range of goods on the market.
“It’s all about raising awareness of Fairtrade and encouraging others to use Fairtrade products.,” said Councillor Ernie Foster. “The Fairtrade Mark ensures the price covers the producers’ costs, there is a premium for producers to invest in their communities long term and more direct trading relations.”
A formal Fairtrade Resolution, signed by the County Council in October 2004, made a public commitment to support Fairtrade and ensure a wide range of products was available to staff, councillors and visitors to County Hall.
The Council is also requesting all existing contractors and suppliers to supply Fairtrade options, encouraging those tendering for new catering contracts to provide information about Fairtrade products.
It is also working with schools and other establishments to ensure they are aware of the availability of products, producing a leaflet for head teachers and council building managers to explain Fairtrade and its role in putting the Fairtrade Resolution into practice.
The Council’s sustainability team also promotes Fairtrade across the county through the Local Action 21 Partnership and supports regional initiatives and the Durham City Fairtrade Partnership.
Ten thousand copies of the Fairtrade Directory have been produced.
