I sympathise with the Kenyan industry, as it begins its battle against the lobbyists who would have airfreighted products kicked off UK supermarket shelves.

It’s not that I am an environmental bigot. And I am not claiming to have every single fact and figure about carbon emissions at my disposal. But once again, biased people are using information gathered to suit their arguments - to market themselves. In trying to make the UK a cleaner, greener land, they should not kid anyone that they are trying to save the world.

Many of the people making these PC arguments are paid handsomely to do so. All of the supermarkets joining in have made huge profits out of their premium airfreighted lines for three decades or more, benefiting from the low wage structures and uniquely market-oriented approaches of growers in under-developed countries.

Few growers have become mega-rich through investing in the infrastructure required to supply this marketplace and meet its specific and stringent demands. Thousands of Kenyan outgrowers provide top-class fresh produce to UK customers without ever dreaming of escaping the breadline.

Now, it appears their right to export is under threat, along with counterparts across the globe. We created the demand - would we be helping anyone if we now destroy suppliers’ lives?