Dole Fresh Fruit Europe continued to expand its presence at Fruit Logistica this year.
The company, part of the Dole Food Company, which achieved sales of $4.8 billion in 2003, has been represented at the show since the very beginning, said Claus D. Anderson, European md.
“The Dole Food Company is the world’s largest supplier of high quality, fresh and processed fruit and vegetables and of flowers too.
“Each year we attract more visitors and make the most of the opportunity at Fruit Logistica for international communication and the presentation of new items and sales promotion activities.”
He said part of the show’s success over the years can be explained by the appeal of fruit and veg as a product group, offering the trade numerous opportunities for enhancing its reputation in competition with cut-price outlets.
“As a company selling a brand name product, we feel that we have an obligation to offer the retail food trade the means of boosting their sales”, said Anderson.
“We hope that, in this way, we can have a positive influence on consumers’ perceptions and thereby increase demand for fresh fruit and vegetables.”
