Dole Europe has announced it is extending its operations into Romania and creating a new division following the takeover of Distrifrut.
Following the opening of the market almost 20 years ago, Dole started selling fruit in Romania through Distrifrut, a company owned by Dole’s long-term receiver in the region, businessman Fadi Nahas. The acquisition will give Dole a 25 per cent market share in the country.
Dole has decided to operate in Romania in order to provide products and services directly to its existing retail partners also operating in the country. Dole already supplies and advises them in most European countries through its expert ripening and distribution network.
Dole is the first international fruit company to enter Romania, where Distrifrut was the sole distributor of the Dole brand.
Dole Romania will operate from six different locations throughout the country, in Bucharest, Constanţa, Timisoara, Cluj, Iaşi, and Bacau. The company will benefit from a brand new state-of-the-art fruit terminal in Agigea port, Constanţa, on the Black Sea, where Dole bananas - arriving mainly from Ecuador - are discharged from its ships.
In a statement, Dole said: “The acquisition of Distrifrut is a demonstration of Dole’s ongoing commitment to providing its customers with high-quality products and services, and represents yet another successful chapter in the history of the company in Europe.”
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