Berry Gardens is marketing a new Driscoll’s strawberry with Marks & Spencer to celebrate the Queen’s Diamond Jubilee.
Driscoll's Diamond has been named especially in honour of Her Majesty and at a recent M&S grower meeting the retailer awarded Driscoll’s its best new variety award for the fruit.
Berry Gardens is growing the new berry exclusively for M&S from late May until October. It is heart-shaped and a glossy, bright red and will sell under M&S’s Discovery brand.
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