Following successful trials, a Belgian supermarket chain is expanding its environmentally friendly packaging program to incorporate 100 per cent natural packaging on its prepared salad lines.

After a range of tests last year, all Delhaize supermarkets in Belgium will be using packaging made from NatureWorks PLA, completely derived from annually renewable sources, for prepared salads - both in-store and by external suppliers.

The range of packaging products comprises transparent delicatessen salad trays, all of which are made from natural material. The change-over from traditional petroleum-based plastics (PET) packaging to NatureWorks PLA is supported by in-store posters and labels on all salad packages to ensure that shoppers are made aware that the packaging is made from annually renewable resources.

Philippe Henri Heymans of Delhaize said: “The Delhaize company wants to insure that its activities have a minimum impact on the environment, and NatureWorks PLA packaging is one of a range of on-going initiatives being introduced to our shoppers in Belgium.”

Topics