Del Monte has burst onto UK TV screens with a prime time national ad campaign aimed at encouraging consumers eat more fruit this summer.
The ‘Say Yes to the Best’ terrestrial TV campaign targets men and women of all ages.
The 30 second advert features scenes that show consumers enjoying fruit as part of an active lifestyle. The horizontal split screen links strong fruit visuals with colourful scenes that ain to show how Del Monte is making it easier to more fruit. The advert also points towards Del Monte’s extensive range to emphasise how easy it is for consumers to incorporate more fruit conveniently into their diet.
Leigh Edwards, commercial director at Del Monte UK, said: “We are delighted to see Del Monte make a welcome return to TV this year. The new ad makes a strong statement that will inspire consumers to take a fresh look at the brand, keep Del Monte at the front of their mind this summer, and reinforce our leading presence in the market.”
The ad campaign was launched during popular TV programmes including Big Brother, Coronation Street and Emmerdale to increase exposure. This advertising campaign is part of a heavyweight media investment in building the brand’s profile in 2006.
Del Monte is one of the world’s leading vertically integrated producers, marketers and distributors of fresh and fresh-cut produce, as well as a leading producer and distributor of prepared fruit and vegetables, juices, beverages and snacks in Europe, the Middle East and Asia.
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