Could it be that yet another American habit has shown the first signs of making headway in UK supermarkets?
Green tomatoes are commonplace on the other side of the Atlantic, and have now taken a niche foothold in Tesco, where under its Finest range a new pack of British Sweet Emerald is on sale at £2 for 250g.
Other information which can be gleaned is that apart from being a unique variety (25-40mm) grown by Thanet Earth on an exclusive basis, the pack also includes a pad printed with the message “Filters the air for longer freshness”.
Staying with salads, the same store also has a new approach to peppers with a small red round variety grown in Spain which has ben christened Cherrybomb at £1.75 for 250g.
The marketing concept that something different always attracts the eye is also evident at Asda, where in its Extra Special range Sorrento is flagged for its reputation for Italian lemons. Complete with leaves and in a woven basket, four fruits which also carry the IGP identification sticker are ticketed at £2.
Fresh-cut fruit has made considerable headway as a snack, but Marks & Spencer has added a further dimension under its Great British Summer brand.
Among the examples in the range are tubs of what are called Fruit Shakers at two for £5, comprising a summer fruit punch dressing to enhance apples, oranges, strawberries and cucumber. Then it is up to the purchaser to follow the directions.
Barbecuing fruit, however, opens up a whole new thought process, and under the same brand there are mini fruit kebabs at six for £3. The ingredients are watermelon (39 per cent), strawberries (30 per cent), mango (20 per cent) and grapes (11 per cent). —
No comments yet