A labelling supplier has launched a new range of products especially designed for curved fruit, including melons, bananas and apples.
Leading Edge Labels & Packaging said the small, thin labels are the result of dialogue with customers and a great deal of trial and development.
The labels can be produced to ensure that its size and contours suit the curvature of the products and ensure maximum impact and adhesion.
The range is currently being used on melons in Sainsbury’s and on mangoes and avocados in Waitrose.
A spokesman for the company said: “This style of label is overprintable and can include a full size barcode, which means issues scanning loose products at the checkout are avoided.”
The company is now working with a partner to enable packers to machine apply the label to products.
