Cranberry supply is expected to be tight in the run-up to the crucial Christmas period.
Production is higher than last year, but volumes going to the fresh market are reduced as growers have diverted supply into the processed business to achieve better returns.
Around 500 tonnes will be shipped to the UK market this season.
This year, values within the market will be high, as reduced volumes from the UK and Canada, steady demand and a dollar exchange rate that is 15 per cent worse than last year have come together.
The fruit will be heavily promoted throughout the festive period.
The market for fresh cranberries is growing at a rate of five per cent each year.
Jon Clark, head of fruit buying at JO Sims, said: “The crop has been very good this year. The weather conditions have been ideal, with warm days and cool nights at the critical point of berry development, which should lead to good coloured fruit.” âóè
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