Prepared salad specialist Florette has teamed up with Ocean Spray for an in-pack promotional campaign.
The promotion will be in store from March 9 for four weeks and will consist of a free 40g pack of Ocean Spray Craisins, Sweetened Dried Cranberries (worth 49p) inside every bag of Florette Crispy and Mixed salad.
As well as providing an instant reward, the promotion hopes to build loyalty thanks to a 20p money-off coupon on the next purchase of Craisins, as well as drive experimentation through on-pack recipes combining Florette salad and Ocean Spray Craisins.
Florette marketing manager Elaine Smith said: “Like us, Ocean Spray has grown from a small growing group to a thriving agricultural co-operative. This heritage means an excellent level of know-how when it comes to cultivating, nurturing and harvesting our crops, and little wonder that both our brands are synonymous with the best in taste, quality, goodness and health.
“As our research highlights, consumers trust the Florette brand because they know that we are committed to quality but also to variety and innovation. As consumers ‘stay in to dine’ rather than going out, they still want to enjoy new tastes and flavours with the minimum of effort and expense.
“It is this ability to explore new leaf variants and offer inspiration through recipe ideas and fresh promotional activity that continues to set the Florette brand apart, not only reinforcing our strength in the marketplace, but also our ongoing investment in the bagged salad sector.
“The joint activity with Ocean Spray will provide a strong promotional mechanic to help us inject impact and personality to the bagged lettuce aisle and will be supported with marketing investment including consumer PR, online and DM activity to further engage with the consumer and drive the promotion forward.”
Each 40g pack of Ocean Spray Craisins Sweetened Dried Cranberries contains naturally occurring compounds that can help prevent certain harmful bacteria from sticking to your body - along with a healthy handful of antioxidants and fibre.
The Craisins range consists of three variants; Craisins Sweetened Dried Cranberries, Craisins Sweetened Dried Cranberries with mixed seeds & nuts, and Craisins Sweetened Dried Cranberries with mixed berries. Each product is available in both 40g single-serve pouches and 170g re-sealable packs.
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