The fresh produce department is a significant growth area that must be seized by the convenience sector, Costcutter trading and marketing director Angela Barber, pictured, told freshinfo.
“There are great opportunities to enhance the fresh produce offer and, while it has already improved a lot in recent years, there is still room for improvement,” she said.
Barber said Costcutter has improved the range and availability of fresh produce in its network of stores, with more chillers fitted over the last three years.
The retailer hosts three weekly promotions that include offers on fruit and vegetables.
Barber said: “Fresh produce is our ‘hero’ area and we are upgrading the department in a lot of stores - making sure staff are trained in how to handle it and making sure investment is made in displays, but a lot of education is needed.
“Costcutter is working to bring produce further towards the front of stores so that first the consumer will see the snacking and soft-drink chiller and, immediately after, the fresh produce offer.”
The chain will focus on good growth areas, including pre-packed produce, organic lines and superfoods, in order to make the most of the opportunities to be had, Barber said.
No comments yet