Copefrut forecasts big sales boost

Chilean fruit giant Copefrut is anticipating a 15 per cent rise in its sales next season, hot on the heels of expectations that the company will turn over some $200 million during the 2011-12 campaign, according to Fruitnet.com.

Much of its growth is to come from Latin America, where sales are already tipped to increase significantly this season.

José Luis Soler, president of the export group, said: “Without a doubt, Latin America has shown a notable increase in our sendings, driven principally by the emerging markets of Brazil, Colombia and Ecuador - we have grown here by approximately 25 per cent, much more than our global average.”