More than seven out of ten convenience shoppers can see themselves using coupons sent to their mobile phones when doing their food and grocery shopping.
That’s according to the latest IGD ShopperVista research, which shows 95 per cent of shoppers under the age of 35 interested in using this service.
The research also showed that 55 per cent of consumers sampled want information about new products sent to their mobile phones, with 68 per cent interested in receiving information about promotions to their mobiles.
The IGD is forecasting that over £46 billion will be spent at UK convenience stores by 2018 – an increase of more than £10 billion on this year.
Joanne Denney-Finch, IGD chief executive, said: “With all of us leading increasingly busy lifestyles, technology can help us budget and save time, as well as make more informed choices.
“Convenience stores are becoming more popular as more of us choose to shop ‘little and often’. More than eight in ten adults tells us they’ve shopped at one in the last month, using them up to three times a week on average.
“The convenience channel presents a huge opportunity. By staying close to changing shopper preferences and making the most of fast-evolving technology, food and consumer goods companies will be better placed to win their share of this growing sector.”
IGD is a research and training charity that works to help the food industry deliver a secure and sustainable future.
Its ShopperVista programme is a monthly analysis of British grocery shopper sentiment and habits.
