Consumers are being urged to buy local produce by the new chairman of the Countryside Alliance.
Kate Hoey, who is also an MP for Vauxhall, London, is calling on consumers to shop locally and boycott the supermarkets
She told the Telegraph: “"People who genuinely care about the future of farming and our countryside should always try to shop at shops that are bringing in their own produce."
Her comments follow Prince Charles recent criticism of the retailers for turning away “wibbly-wobbly” carrots.
Hoey said: "The demands put on local producers are really terrible, in what supermarkets want, will buy from them and what they won't. I try to avoid supermarkets as much as possible.
“Although it's not always possible to stay out of supermarkets, we should question where our food comes from."
She also echoed the prince's call for more organic farming, and called on government to provide subsidies to help the sector get prices down.
